On November 14, 2025, IBM and UFC announced the launch of In-Fight Insights, a groundbreaking AI-driven live alert platform designed to enhance real-time viewing experiences during UFC events. Debuting at UFC® 322, this innovative platform utilizes over 13.2 million UFC data points collected over 20 years, effectively delivering immediate updates on notable milestones, streaks, and records. As the Official AI Partner of UFC, IBM’s watsonx technology allows the Insights Engine to provide advanced, real-time analytical capabilities. This new feature not only enriches broadcasts with contextual insights but also stores data for future analysis, ensuring a more engaging experience for fans. With UFC’s commitment to evolving the mixed martial arts landscape, this collaboration exemplifies how AI is reshaping live sports viewing worldwide. As fan engagement continues to grow, UFC and IBM aim to provide closer connections to the sport’s athletes and moments. For more details, visit UFC.com or IBM.com.
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