Monday, December 1, 2025

Transforming India’s Creative Economy: The Impact of YouTube’s AI Tools

At the YouTube Impact Summit, YouTube announced new AI-powered tools and partnerships, emphasizing its commitment to India’s creative economy. A report from Oxford Economics revealed that YouTube’s creative ecosystem contributed over ₹16,000 crores to India’s GDP, supporting over 930,000 jobs. Collaborations with the Indian Institute of Creative Technology (IICT) and AIIMS were announced, focusing on education in Animation, Visual Effects, and healthcare training. The initiative includes webinars, funding for innovative projects, and professional nursing courses, enhancing digital literacy and online safety. YouTube also launched a conversational AI tool for engaging viewer interactions and expanded First Aid shelves for promoting credible health information. New features for mindful viewing and AI tools like ‘Edit with AI’ allow creators to simplify content production. Gunjan Soni, managing director of YouTube India, highlighted the partnership’s importance in fostering innovation and supporting India’s digital landscape. YouTube remains committed to empowering users and promoting digital well-being in India.

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