Alibaba has rebranded its Tongyi AI app to the Qwen AI app, enhancing its position in the competitive Chinese consumer AI landscape. Launched on October 31, 2023, Qwen is built on the Qwen3 model, designed to rival popular chatbots like OpenAI’s ChatGPT. Focusing on accessibility, the app remains free and is currently in public beta for iOS, Android, and web platforms, with a PC version forthcoming.
With a multifunctional approach, Qwen acts as a virtual assistant, facilitating tasks such as coding, research, and daily management. This strategic move aims to broaden Alibaba’s reach in the AI-to-Consumer (AI-C) market.
User feedback is mixed; many appreciate its simplicity and interface, while some report issues like lag and inaccuracies. As Alibaba looks to integrate Qwen within its extensive ecosystem of e-commerce and cloud services, future updates will be crucial to enhance user experience and retain competitive advantage.
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