On Tuesday, Google unveiled Gemini 3, its latest AI model, positioning it as a formidable competitor to OpenAI’s ChatGPT. By integrating this model directly into Google Search, users can access its capabilities without additional downloads. Google’s “full-stack” advantage—encompassing everything from AI model creation to hosting—offers it a unique edge over OpenAI, which relies on partnerships for infrastructure. As Google DeepMind’s CTO emphasized, this comprehensive approach accelerates innovation. While Google faces challenges in harmonizing its extensive operations, its financial strength allows it to potentially undercut competitors and enhance accessibility. However, OpenAI’s branding remains a significant hurdle, as “ChatGPT” has become synonymous with AI for many. Analysts note that although Google has the technical prowess to lead the market, evidence of successful integration is still needed. With Gemini 3, Google might be on the path to changing the AI landscape, leveraging its resources to capture market share.
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