The latest trend for agencies is providing tools to help brands gauge their visibility in “zero-click” AI-driven searches. These tools, aimed at improving AI rankings, face high customer churn, particularly when transitioning from free trials to subscriptions. The CEO of Lorelight emphasizes that no quick fix exists; brands must invest in awareness and earned media to influence AI search outcomes. Meanwhile, the South Korean studio Pinkfong, famous for “Baby Shark,” recently IPO’d but struggles to monetize its success due to restrictions on kids’ content. Other children’s media companies are exploring alternative revenue through merchandising and content licensing. TikTok’s future in the U.S. remains uncertain following a potential ban linked to its Chinese ownership, with stalled acquisition efforts. In other news, Meta wins an antitrust lawsuit, and several noteworthy appointments in the marketing world highlight ongoing industry changes. For regular updates, subscribe to AdExchanger’s Daily News Roundup.
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