A federal judge in California considered a temporary ban on OpenAI Inc.’s use of the “IO” name amid a trademark dispute with AI developer IYO Inc. Judge Trina L. Thompson raised concerns about potential consumer confusion, despite OpenAI not having released an “IO” product yet. This confusion was highlighted by a video in which OpenAI co-founder Sam Altman introduced the new venture. During a hearing in San Francisco, Thompson queried OpenAI’s counsel regarding possible limits on a temporary restraining order should she grant IYO’s request for an injunction. The implications of the case center on trademark issues and consumer perception in the evolving AI landscape.
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