Online scams are on the rise, prompting Google to launch new AI safety tools in India aimed at safeguarding users. The company introduces Real-Time Scam Detection on Pixel phones, leveraging Gemini Nano to analyze calls from unknown numbers, ensuring privacy by not recording data. Additionally, users of financial apps on Android 11+ receive alerts when screen sharing with unknown contacts, boosting security against fraud. Google Pay proactively blocks millions of fraudulent installation attempts and warns users about suspicious transactions. The new Enhanced Phone Number Verification (ePNV) enhances sign-in security. Google’s investment in privacy technologies and educational initiatives, like the LEO program, aims to improve digital literacy. Collaborations with academia and civil society, such as the Hindi-language AILuminate Safety Benchmark, will further strengthen AI governance. Through these efforts, Google strives to create a safer digital environment in India, positioning the nation as a leader in equitable AI for the Global South.
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