The AI app 2wai, founded by Calum Worthy, allows users to create lifelike avatars of deceased loved ones using only a few minutes of video. While promoting “digital immortality,” the app has sparked heated debates and discomfort, particularly regarding its implications for grief and privacy. The promotional video showcases a pregnant woman conversing with her grandmother’s avatar, which remains unchanged through the years. Critics have drawn parallels to dystopian themes and raised concerns about user consent and control over these digital personas once they’ve passed on. Beyond memorialization, 2wai also facilitates interactions with historical figures and AI chatbots for practical advice. The app blurs the lines between sentimentality and commercialization, leaving ethical questions unresolved. While appealing for those wishing to preserve their legacy, 2wai pushes the boundaries of memory and identity in our digital age. As it evolves, society will grapple with the ramifications of digital avatars and personal legacy.
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