Adobe Launches Firefly on Mobile, Enhancing AI Ecosystem for Creators

Adobe has significantly expanded its Firefly platform, enhancing its AI-driven content ideation and creation capabilities. The new Firefly app for iOS and Android empowers creators to generate and edit images and videos on the go, with seamless integration into Adobe Creative Cloud for uninterrupted workflows. A key addition is Firefly Boards, now in public beta, which serves as an AI-powered moodboarding tool for team collaboration. This platform allows users to explore various media types with advanced AI functionalities. Furthermore, Adobe has partnered with new models from companies like Ideogram, Luma AI, and Runway, broadening creative possibilities. The initiative emphasizes transparency in AI-generated content by embedding Content Credentials in assets, ensuring accountability. Since its launch, Firefly has generated over 24 billion assets, and subscriptions have risen by 30% each quarter, reflecting a strong demand for AI tools that maintain creative control.

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