Iterable Inc. has launched the Model Context Protocol (MCP) Server, a transformative tool within its Agentic Marketing Suite, which bridges natural-language commands and real-time actions for marketers. Introduced in November 2025, the MCP Server allows seamless integration with platforms like Cursor and Claude, enabling marketers to trigger operations using simple language, thus reducing engineering bottlenecks. With over 90% of its customers utilizing the AI intelligence suite, Iterable is positioned at the forefront of agentic marketing—a paradigm shift where AI not only analyzes but actively executes tasks.
The MCP Server enhances user engagement workflows, turning prompts into actionable marketing strategies while ensuring compliance and governance. As competitors like AWS and Microsoft innovate, Iterable stands out in the customer engagement space, promoting faster campaign iterations and empowering marketers to focus on strategy rather than technical execution. With widespread adoption and a bullish industry sentiment, the MCP Server promises to redefine marketing operations by 2026, establishing Iterable as a leader in AI-driven marketing.
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