YouTube Integrates Google Veo 3 AI Video Tool into Shorts Feature

YouTube is set to integrate Google’s advanced AI video generation tool, Veo 3, into YouTube Shorts this summer, a move announced by CEO Neal Mohan at the Cannes Lions festival. Mohan emphasized the transformative potential of AI, stating that creators are reshaping the entertainment landscape. He predicted that over the next two decades, creators will innovate formats and genres while enhancing their roles as brand ambassadors and storytellers. YouTube is already using an older version of Veo for background generation and aims to empower creators with new tools. With Shorts averaging over 200 billion views daily, YouTube is firmly positioned against competitors like TikTok and Instagram Reels. Mohan highlighted that modern creators are akin to startups, revitalizing the industry and creating new opportunities in production and storytelling. YouTube’s continued focus on AI and creator autonomy underscores its ambition to remain a leading platform in entertainment.

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