OpenAI has unveiled a robust shopping research mode in ChatGPT, enhancing user experience for holiday shopping. Rolling out for Free, Go, Plus, and Pro users on web and mobile, this feature offers personalized product advice using a GPT-5 mini variant. Users interactively specify needs, budgets, and preferences, allowing ChatGPT to provide tailored buyer guides rather than generic search results. The chatbot evaluates current prices, specifications, and reviews from trusted retail sites to curate a shortlist of recommendations. In addition, the mobile app now includes user profiles integrated with Sora, offering a more social experience. Recent updates like Instant Checkout allow U.S. users to purchase from Etsy and select Shopify merchants directly within the chat, streamlining the shopping process. With features like ChatGPT Pulse to display shopping research cards, OpenAI is evolving ChatGPT into a comprehensive shopping funnel, integrating research, merchant discovery, and effortless checkout in one platform.
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