As the holiday shopping season approaches, artificial intelligence (AI) tools like ChatGPT are designed to help shoppers streamline their gift selection process. However, experts advise caution. Professor Doug Bowman from Emory University highlights that while AI can analyze data and algorithms, it lacks an understanding of human preferences. For effective use of these tools, shoppers should provide detailed inputs to refine recommendations. According to a consumer survey, 60% of shoppers expect to use AI in their purchasing decisions within a year, prompting retailers like Walmart and Target to innovate their shopping experiences. Despite the potential benefits, Bowman warns that AI tools are still evolving and advises consumers to remain in control of their purchases. He suggests using AI as a creative assistant for brainstorming gift ideas rather than relying solely on it for final decisions. This cautious approach ensures that shopping remains a personalized experience amid technological advancements.
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