Perplexity’s AI chatbot simplifies online shopping by allowing users to ask specific questions like, “Show me a warm winter jacket for ferry rides” or “Recommend minimalist running shoes under Rs 5,000.” The AI provides curated product suggestions based on previous conversations and the user’s preferences, utilizing long-context understanding for tailored recommendations. This personalized approach ensures clean, minimalist designs are prioritized if the user has shown interest in such styles. Notably, all recommendations are made without influence from paid ads or sponsorships, enhancing authenticity. Additionally, purchases can be seamlessly completed within the chat interface through PayPal, benefiting both shoppers and retailers. Merchants maintain control over order fulfillment, customer data, and the post-purchase experience, while shoppers arriving via Perplexity exhibit higher buying intent than average consumers. This innovative AI solution streamlines the shopping experience and boosts sales for third-party retailers.
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