Vine, a popular short-form video-sharing app, originally launched in 2012 and acquired by Twitter, shut down in 2017 due to financial struggles amidst rising competition from platforms like TikTok and Snapchat. It boasted 200 million users and launched the careers of notable stars like Shawn Mendes and Logan Paul. Now, almost a decade later, Vine’s spirit is being revived through a new app called DiVine, created by Twitter’s Jack Dorsey and Evan Henshaw-Plath. DiVine features looping six-second videos and boasts over 100,000 archived Vine clips. Unlike other platforms, it prioritizes user control and does not employ algorithms to curate content. Additionally, the app rejects AI-generated content, aiming to promote authentic, user-generated media. Currently in beta, DiVine is accessible to select test users, with no set date for wider release, including in Canada. This relaunch signals a potential shift back to genuine social media engagement.
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