Mod Op, a digital marketing agency, has announced a $10 million investment in its proprietary AI solutions, increasing its total commitment to $15 million. This includes forming an Innovations Team dedicated to developing AI-driven initiatives that enhance creativity and streamline workflows for clients. Mod Op plans to invest an additional $1 million in engineering and data science by year-end. Recently, the agency launched ModSight AI, an AI readiness evaluation tool designed to optimize organizations’ technology stacks and facilitate better AI adoption. Among its innovations, Mod Op has introduced Brand Agent, an intelligent assistant that analyzes brand data to provide insights and predict trends. The agency is also developing additional proprietary AI tools to enhance strategic decision-making. Mod Op emphasizes that these efforts are guided by its AI Council to ensure ethical and legal compliance while leading in AI-powered marketing innovation. The agency operates from Miami and several locations, serving notable brands like Nestlé and ExxonMobil.
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