Wesley Chapel, Florida, kicked off the holiday shopping season on Black Friday, traditionally retail’s busiest day. Big retailers like Target are adapting to changing shopping patterns by providing enticing deals. Super Target Wesley Chapel’s store director, Rachel Frieden, announced exclusive swag bags for the first 100 customers and additional prizes worth up to $350 for 10 shoppers at each store. Special offers began pre-Black Friday and continue through Cyber Monday, featuring discounts up to 50% on toys and tech, and 40% on clothing. Marketing expert Dipayan Biswas noted that inflation and market fluctuations may lead to cautious spending, particularly among middle and lower-income groups focusing on value over brand reputation. Online shopping trends remain strong, bolstered by AI tools that personalize recommendations based on shoppers’ habits. In-store experiences are celebrated with festive decorations, creating an inviting atmosphere for holiday shopping. Make the most of available deals while embracing the joy of the season!
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