Yahoo Collaborates with Brands to Develop AI Tools for Its Platform – June 19, 2025

At Cannes Lions, discussions on generative artificial intelligence (GAI) sparked innovation among brand executives, agencies, and platforms. Yahoo introduced Yahoo Creative, a suite of co-developed advertising tools, which saw a 112% increase in active monthly advertisers since its launch in 2024. Approximately 10-15% of its new features are co-created with brands, leading to a 43% year-over-year revenue growth and a projected 200% increase. Yahoo Creative has partnered with hundreds of brands for data-driven campaigns across various screens. Future developments will include enhanced AI integration for optimization, faster creative tools, and personalized options for improved advertising effectiveness. Additionally, Yahoo introduced Yahoo Blueprint, an AI-driven optimization engine that streamlines real-time bidding and boosts return on ad spend (ROAS). With over 75% adoption for relevant ad spends, advertisers using Blueprint reported better efficiency and focus on strategy and creativity. Yahoo plans to invest further in GAI tools to enhance performance while reducing manual workload.

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