The free ride for ChatGPT may soon end as OpenAI appears to be preparing to introduce ads. Tibor Blaho’s discovery of a beta version of the ChatGPT Android app reveals code referencing “ads feature,” “search ad,” and “bazaar content.” This suggests that OpenAI is exploring the integration of ads, following earlier reports indicating that ads could be based on user interactions. CEO Sam Altman previously labeled the combination of ads and AI as “uniquely unsettling,” calling it a “last resort” for the business model, yet he remains open to the idea. In a recent OpenAI podcast, Altman reiterated that while embedding ads is not ruled out, the specifics are still unclear. As ChatGPT’s free tier already has limits on messages and memory, the potential introduction of ads might further reshape the user experience and raise questions about the platform’s future direction and monetization strategy.
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