AI Agents Experience Phenomenal Surge on AWS Marketplace—Surpassing Team’s Initial Expectations by Over 40 Times

In July 2025, AWS Marketplace aimed to launch with 50 AI agents but exceeded expectations with over 800 at launch and 2,100 by December 2025, according to Matt Yanchyshyn, VP of AWS Marketplace. To enhance the deployment of AI agents, AWS introduced “Agent Mode,” allowing users to effortlessly discover agents using natural language queries and create side-by-side comparisons for IT and financial discussions. Additionally, AWS now offers “Express Private Offers,” enabling sellers to automate personalized pricing based on defined terms, which streamlines transactions and allows sales teams to focus on complex deals. Yanchyshyn emphasized the global reach of AWS Marketplace, supporting local currencies and tax treatments, thus facilitating global transactions. Despite challenges in pricing and deployments, AWS Marketplace is witnessing significant engagement from enterprises and SMBs eager to innovate and experiment with AI solutions. This momentum highlights AWS’s commitment to accelerating AI agent integration in businesses.

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