Revolutionary Reddit AI Tools Dive into Two Decades of Post Analysis

At the Cannes Lions International Festival of Creativity, Reddit announced the launch of Reddit Community Intelligence, a new AI-driven advertising tool, marking its 20th anniversary. This engine utilizes over 22 billion posts and comments to create structured intelligence for advertisers. Reddit is currently testing two products: Reddit Insights, a marketing analysis tool that provides actionable insights from years of user discussions, and Conversation Summary Add-Ons, which display positive user comments alongside ads. Reddit Insights serves as a social listening tool, allowing marketers to explore trends, campaign topics, and brand perception metrics. Early tester Publicis Media has used it for validating creative concepts and understanding consumer needs. The Conversation Summary Add-Ons reportedly result in a 19% higher clickthrough rate than standard ads by providing “social proof” to inform consumer decisions. Brands like Jackbox Games and Lucid are among the first to adopt this tool.

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