The Estée Lauder Companies is enhancing AI-driven personalization with the launch of Scent Advisor for its Jo Malone London brand. This innovative digital tool aims to identify consumers’ preferred fragrances through a conversational interface on JoMalone.com, leveraging extensive consumer insights and a comprehensive scent database. By utilizing Google’s Gemini and Vertex AI platforms, the Scent Advisor interprets natural language inputs from users to match them with relevant olfactory attributes. This digital experience is designed to replicate the personalized in-store consultation, providing users with confidence in their scent choices. Jo Dancey, global brand president of Jo Malone London, highlighted the significance of this new era in digital scent discovery, showcasing how AI can connect consumer curiosity with informed decision-making. This initiative not only enriches the customer experience but also underscores Estée Lauder’s commitment to innovation in the fragrance industry.
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