Transforming Retail: How India’s E-Commerce Giants are Leveraging Microsoft AI for Smarter Solutions

India’s e-commerce sector is undergoing a transformative shift, moving beyond speed and discounts to prioritize intelligence through artificial intelligence (AI). As platforms navigate the complexities of millions of users with varied languages and behaviors, AI is becoming the backbone of retail technology. Microsoft leads this back-end innovation, helping companies like Nykaa enhance software development efficiency by 20% with tools like GitHub Copilot. Similarly, Meesho has leveraged Azure OpenAI for improved customer service during high-demand periods, achieving a 20% increase in customer satisfaction. Magicpin enhances delivery logistics using real-time AI for proactive rerouting and automating customer interactions, while Myntra employs MyFashionGPT to simplify shopping through natural language. Grocery app Blinkit has linked recipes to live inventory, boosting basket sizes. Additionally, platforms are integrating Microsoft’s translation tools for regional inclusivity, enhancing overall user experience by making online shopping smoother and more intuitive without flashy visible changes.

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