Holiday Scams Alert: BBB Cautions That AI Tools Are Making Fraudulent Websites and Messages More Persuasive

The Better Business Bureau (BBB) warns that AI-driven scams are surging this holiday season, targeting rushed shoppers with sophisticated tactics. A McAfee report reveals that 1 in 5 Americans has faced scams, which include phishing emails, fake delivery texts, and fraudulent online stores. Scammers now produce convincing websites and communications that replicate real retailers, leading to increased victimization. Elizabeth Carter, BBB Director, emphasizes that “scammers no longer look like scammers,” using AI technology to create flawless scams. Consumers are advised to verify all communications and to check URLs for discrepancies. The BBB highlights common scams, such as fake electronics ads and refund scams, often targeting local businesses. To protect themselves, shoppers should avoid clicking on links, use credit cards for better fraud protection, and enable two-factor authentication. The key advice is to take a moment to think before acting, as diligence can save substantial losses during this busy shopping period.

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