The ChatGPT app by OpenAI has seen remarkable growth in South Korea, achieving a staggering 196.6% increase in users from January to November, according to a Wiseapp Retail survey of 4 million smartphone users. This surge makes ChatGPT the fastest-growing app in the country for 2023. In comparison, Daiso Mall and beauty retailer Olive Young witnessed growth rates of 31.9% and 30.8% respectively, while Monino, a financial asset management app, climbed 28.1%. Notably, ChatGPT also dominated user engagement during this period, averaging 16.7 million monthly users, outpacing Kakao Pay and Olive Young, which had 9.1 million and 8.6 million users respectively. This data underscores the rising popularity of generative AI platforms among smartphone users in Korea, establishing ChatGPT as a leader in the competitive app market. For businesses looking to harness AI, ChatGPT sets a benchmark for user growth and engagement.
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