How Hearst Developed an AI Voice Assistant for Delish

Hearst’s Delish has launched the “Cooking Coach,” a voice assistant designed to help home cooks follow recipes hands-free. Initiated by Alexandria Redmon, the assistant uses OpenAI’s GPT model and was developed in collaboration with Delish editors over five months. It manages cooking tasks like setting timers, suggesting ingredient swaps, and answering culinary questions, all based on Delish’s extensive recipe database. This innovation comes as lifestyle publishers face challenges from AI-generated content from search engines, which impact website traffic. Delish aims to enhance user engagement by incorporating interactive AI tools. Redmon sees the value in mobile accessibility, while the team plans to refine features based on user interaction. Future developments might include improved search functionalities and personalized cooking assistance. Experts suggest that for publishers to remain competitive, they must focus on delivering unique and user-friendly AI experiences that differentiate them from generic platforms like ChatGPT.

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