Mumbai, 18th December 2025: Hoopr, India’s premier music licensing platform, has unveiled two innovative AI features—Brand Match Score and AI Content-Idea Generator—on its self-serve marketplace, Hoopr Smash. These tools significantly enhance how brands and creators connect with the right music and develop campaigns. The Brand Match Score evaluates a brand’s digital presence to assign a dynamic score to each track, enabling swift identification of music that resonates with brand identity. Once a track is chosen, the AI Content-Idea Generator recommends tailored campaign concepts, reducing creative fatigue and providing culturally relevant ideas at scale. With over 32,000 branded videos produced daily in India, Hoopr addresses the need for fresh, compliant content. As noted by Co-Founder Gaurav Dagaonkar, these AI-driven tools position music as the emotional core of brand storytelling, fostering deeper audience connections while ensuring fair compensation for artists. Hoopr continues to simplify and democratize music licensing in India.
