Adobe and Runway Join Forces to Revolutionize AI Video Creation for Creators, Studios, and Brands

Adobe and Runway have entered a multi-year strategic partnership to revolutionize AI-driven video workflows. This collaboration integrates Runway’s advanced generative video technology with Adobe’s creative tools, aiming to empower creators, studios, media companies, and brands. As Runway’s preferred API creativity partner, Adobe will provide exclusive early access to Runway’s latest innovations, beginning with the Gen-4.5 model, now available in the Adobe Firefly app. This partnership will foster the development of specialized AI capabilities tailored for professional video editing, ensuring these features are exclusive to Adobe applications. With this alliance, Adobe’s ecosystem—including Firefly, Premiere, and After Effects—will enhance the storytelling potential for creators and meet the increasing demands of modern content production. Both companies aim to reshape creativity, making advanced video editing accessible to a broader audience while maintaining industry-leading standards. This strategic partnership sets the stage for the future of AI in media and entertainment.

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