Insights Gained from Allowing AI to Create a Landing Page Design

The author explores using AI to streamline the process of creating a landing page, overcoming challenges faced when collaborating with developers without a UX designer. Initially relying on AI tools like Claude for audience insights and ChatGPT for copywriting, they created a structured approach that transformed rough ideas into a functional HTML layout, referred to as “vibe coding.” This method allowed for real-time adjustments and significantly reduced the need for back-and-forth communication. While successful, the author encountered limitations when dealing with layout bugs that required human intervention to resolve. Overall, the experiment demonstrated AI’s capacity to enhance the creative process, enabling quicker iterations and more strategic thinking. However, the final refinements still required the author’s touch. They recommend marketers embrace vibe coding by clearly articulating their desired outcomes, recognizing AI’s strengths and weaknesses, and remaining open to iterative learning for future projects.

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