Samsung SDS, part of the Samsung conglomerate, has made a significant leap into the artificial intelligence sector by striking a landmark partnership with OpenAI to become the first reseller of ChatGPT Enterprise in South Korea. Announced on December 23, 2025, this deal allows Samsung SDS to distribute and provide technical support for the enterprise version of ChatGPT, facilitating South Korean companies’ AI integration across various sectors. The agreement follows a broader alliance between Samsung and OpenAI focusing on AI infrastructure, including innovations in semiconductors and cloud services.
As businesses increasingly adopt AI, Samsung SDS’s reseller role lowers entry barriers for firms seeking customized solutions compliant with stringent local data regulations. This partnership not only enhances Samsung’s strategic pivot towards AI services but also showcases the growing momentum of the South Korean AI ecosystem, potentially triggering vast economic impacts and further technological advancements in the region.
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