On December 31, Elon Musk’s xAI launched two new subscription tiers, Grok Business and Grok Enterprise, catering to different business sizes. Grok Business targets small-to-medium teams, allowing access to advanced AI models for workplace productivity, while Grok Enterprise offers enhanced features like Custom Single Sign On (SSO) and advanced security controls for larger organisations. Both tiers ensure that proprietary enterprise data remains strictly confidential and is not used for model training. Despite the crowded AI enterprise market, xAI aims to compete with giants like Google and OpenAI, addressing the slow adoption rates of AI tools beyond the pilot stage, as highlighted by a recent KPMG survey. Grok integrates seamlessly with platforms like Google Drive, providing users with citation-rich insights and agentic search capabilities. xAI emphasizes security with data encryption and isolated storage. Future upgrades are planned, focusing on improved connectivity and customizable AI features.
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