As the Consumer Electronics Show (CES) approaches, 2025 stands out as a pivotal year for AI, transforming various industries, notably Hollywood. The surge in corporate spending on AI has fueled stock market highs and sparked debates over a potential bubble. Key developments include OpenAI’s launch of Sora 2, which revolutionized generative AI video models, prompting discussions on copyright and industry practices. Disney’s landmark agreement with OpenAI, allowing the use of licensed characters in AI content, reflects a shift in entertainment companies toward pragmatic engagement rather than confrontation. Amidst this, AI-generated personalities like Tilly Norwood raise concerns about the future of human performers. The dual strikes by the Writers Guild and SAG-AFTRA highlight industry uncertainty surrounding AI’s role. Emerging companies, significant funding, and evolving creative perspectives further underscore a landscape ripe for innovation, posing both opportunities and challenges for traditional practices. Overall, 2025 is a transformative year for AI in entertainment, signaling a mix of hope and apprehension.
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