OpenAI and Jony Ive Abandon ‘IO’ Branding, But AI Device Launches Soon: Essential Details Inside

OpenAI, led by CEO Sam Altman and designer Jony Ive, recently announced IO, a firm focused on AI-backed hardware. However, OpenAI has since removed all related content due to a trademark lawsuit filed by iyO, a startup from Google’s Moonshot Factory, claiming infringement against OpenAI, IO, Altman, and Ive. An OpenAI spokesperson confirmed that the IO announcement was temporarily taken down following a court order and stated the company disagrees with the lawsuit, currently exploring its options. Interestingly, iyO has launched the iyO One, an ear-worn device for voice-controlled audio management, while rumors suggest OpenAI and IO are developing similar voice-command hardware. Additionally, iyO previously sought collaboration and funding from OpenAI but was declined. This legal dispute could pose challenges for OpenAI and Ive, though the ongoing partnership suggests a potential resolution may be forthcoming.

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