A report by Similarweb reveals that Google’s Gemini is rapidly gaining traction in the generative AI landscape, now holding 21.5% of traffic share as of January 2026. This shift indicates a decline for OpenAI’s ChatGPT, which commands 64.5%. Google aims to enhance Gemini’s market presence by offering free access to key features, including the Gemini 2.5 Pro. Over the past year, Gemini’s traffic share has surged from 5.7% to 21.5%. Together, ChatGPT and Gemini now dominate approximately 86% of AI website traffic, outpacing competitors like DeepSeek, X’s Grok, and Microsoft’s Copilot. This growth showcases a crucial competitive race in the Gen AI space where user engagement is shifting. Google’s strategic updates and ChatGPT’s innovations, including ChatGPT Health for medical queries, indicate that neither company plans to slow down. With 2026 underway, the digital landscape may see an intensified rivalry between these top generative AI players.
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