Naspers Embraces AI-First Strategy with Impressive Results

Naspers and its subsidiary Prosus have implemented an AI-first strategy, evident in their recent 2025 annual results. This approach focuses on leveraging AI for operational efficiencies across their diverse portfolio, including e-commerce, edtech, and fintech. CEO Fabricio Bloisi highlighted AI’s transformative potential, emphasizing new investment opportunities in rapidly evolving technologies. Internally, Naspers utilizes AI for various functions like personalized recommendations, fraud detection, and logistics optimization, notably reducing delivery costs by 16% through efficient route generation. The AI also enhances content moderation and customer support, increasing satisfaction ratings. Externally, Prosus Ventures invests over $88 million in AI start-ups, aligning with the EU’s InvestAI initiative aimed at bolstering Europe’s leadership in AI innovation. Naspers believes the value in AI is shifting towards application layers that incorporate AI into business workflows, signaling a new phase of technological advancement that could lead to significant growth.

Source link