ValueSelling Associates Unveils AI-Powered Sales Coach Avatar

ValueSelling Associates, Inc. has introduced Val, the first AI-powered sales coaching avatar based on the ValueSelling Framework®. This unique tool offers personalized, real-time coaching tailored to each salesperson’s needs, helping them improve skills and close deals more efficiently. Unlike conventional AI coaching tools, Val engages in realistic dialogues, recognizing individual challenges and providing contextual feedback. Features include strategic alignment with company goals, adaptive guidance based on performance data, and integration into existing workflows. Currently, many sales teams struggle with consistent coaching—73% of sellers report receiving little support. Val addresses this gap by delivering on-demand guidance and constructing tailored development plans within seconds after assessing representatives’ needs. By empowering salespeople and supporting managers, Val aims to democratize effective coaching, ultimately boosting sales performance. Available now, Val is part of ValueSelling Associates’ ValueCoach AI tool, designed for scalable sales training solutions.

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