Google has unveiled transformative AI shopping tools aimed at streamlining the online purchasing process through agentic commerce. This initiative includes the launch of the Universal Commerce Protocol (UCP), which connects AI agents, online stores, and payment systems within a unified framework, enhancing efficiency and functionality. New features such as Business Agent and updates to Merchant Center allow sellers to harness AI for enhanced customer interaction, enabling them to respond to inquiries and provide product details seamlessly. AI-powered checkouts will soon be available in Google Search and Gemini, enabling direct purchases without navigating away from the search platform, initially using Google Pay. Major retailers like Shopify and Walmart support UCP, indicating a substantial industry shift towards AI-driven commerce. As Google evolves its AI capabilities for shopping, both consumers and sellers stand to benefit from a more intuitive, efficient marketplace, making the transition from search to purchase increasingly seamless.
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