On January 12, 2026, Apple and Google announced a significant multi-year partnership to enhance Apple Intelligence on Apple devices using Google Cloud technology and its Gemini models. This collaboration aims to power future features like a more personalized Siri, with Apple committing to uphold its industry-leading privacy standards—ensuring no user data is shared with Google. The deal, valued at approximately $1 billion annually, allows Apple to access a custom Gemini model that boasts 1.2 trillion parameters, significantly surpassing its existing models.
The partnership addresses concerns regarding Apple’s AI capabilities and maintains its ongoing relationship with OpenAI, which integrates ChatGPT into Siri. Industry analysts have viewed this alliance positively, although it raises antitrust scrutiny. Elon Musk criticized the deal, suggesting it concentrates power within Google. This collaboration represents a strategic move as Apple seeks to strengthen its position in the rapidly evolving AI landscape while navigating potential regulatory challenges.
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