Critics are unhappy that Apple’s revamped Siri will be powered by Google’s Gemini AI, believing Apple should have developed its AI in-house. This notion overlooks how Steve Jobs often relied on external technology, like when he integrated UNIX into Mac OS X after struggling to upgrade Mac OS. The current AI landscape, dominated by advancements in large language models, saw Apple lag behind competitors like OpenAI and Google. With the need for an upgraded Siri, Apple licensed Gemini, showcasing the prudent choice over expensive internal development. Moreover, licensing Gemini, reportedly at $1 billion a year, is financially beneficial compared to Google’s hefty R&D costs. Importantly, Siri remains an Apple product and will maintain user privacy. The partnership demonstrates Apple’s strategy: leveraging external tech while integrating it deeply into its ecosystem, a move Jobs would likely support for the company’s survival and growth.
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