Bilibili Unveils Advanced Advertising and AI Tool Aiming for a Transition from “Open-Loop” to “Closed-Loop” Systems

The AD TALK Marketing Partners Conference highlighted crucial insights on Bilibili’s evolving landscape for 2025. Users now engage for an average of 112 minutes daily, with over 220 million watching consumer content last year, reflecting a 20% rise in advertising revenue. The age demographics show a thriving base of 117 million daily active users, average age 26, promoting significant opportunities for advertisers targeting young consumers. Notably, content creation flourished, with a 22% year-on-year income increase for creators, and one-third of the top 100 creators being new faces. Bilibili integrates AI in advertising with the launch of “BiliBid,” streamlining targeting and content optimization. Plans to increase search traffic and monetization on playback pages are set, enhancing the advertising environment. As younger users increasingly consume and seek brand engagement, Bilibili’s focus on high-quality, mid- and long-form video content solidifies its unique stance against short-form platforms, promising rich branding opportunities for advertisers.

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