On January 14, 2026, Usercentrics, a Munich-based consent management platform processing over 7 billion consents monthly, announced its acquisition of MCP Manager, a governance platform for the Model Context Protocol (MCP). This move extends privacy consent frameworks into AI-driven workflows as businesses deploy autonomous agents accessing customer data without traditional safeguards. Usercentrics aims to become the leading data privacy authority, managing consent and data governance in light of emerging regulations like the EU AI Act. The MCP, standardized by Anthropic in November 2024, facilitates connections between AI models and data sources but lacks inherent consent mechanisms, raising compliance risks. The acquisition addresses these gaps, providing tools for deployment, security, and observability. As the importance of AI governance increases, Usercentrics positions itself strategically at the intersection of consent management and AI, ensuring regulatory compliance and consumer trust as organizations embrace AI-driven marketing strategies.
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