Understanding ‘Agentic Commerce’: Insights from a Walmart Executive on the Role of AI in Enhancing Your Shopping Experience

Retailers are exploring a myriad of AI tools to enhance the shopping experience, according to Daniel Danker, Walmart’s EVP of AI acceleration. While some tools like personalized apparel displays show promise, many offerings lack consumer appeal. This phenomenon, dubbed “agentic commerce,” entails AI managing shopping tasks such as comparing prices or making purchases. Despite significant investments in AI, its potential remains underutilized, with shoppers reportedly favoring tailored experiences. AI is increasingly vital in e-commerce, which accounted for 16% of retail spending last quarter. Notably, one-third of consumers use AI assistants, translating to higher spending on merchant websites. To boost engagement, future innovations may include personalized clothing displays, reduced scrolling through anticipated items, and easier compatibility checks for electronics. Walmart’s AI agent, Sparky, exemplifies potential convenience by streamlining shopping lists and reminders. As AI continues to evolve, understanding consumer needs will be key for retailers aiming to leverage these technologies effectively.

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