Ads are becoming increasingly prevalent in the AI landscape, with Google leading the charge. Recently, Google refuted speculation about introducing ads into its Gemini chatbot, while OpenAI announced plans to integrate ads into its ChatGPT free and Go tiers. ChatGPT Go, now available in the U.S. for $8/month, offers enhanced features and a significant expansion from its previous reach. Although OpenAI has not specified a launch date for ads, testing is expected to commence shortly. Ads will appear at the end of responses, clearly labeled and relevant to the conversation. OpenAI emphasizes privacy, stating it won’t share chat data with advertisers and allows users to opt out of personalized ads. While ChatGPT’s ad-supported model aims to enhance accessibility, it raises questions about Google Gemini’s future ad strategy. OpenAI’s monetization move reflects its need to compete in a crowded market, particularly against Google’s vast resources.
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