OpenAI CEO Sam Altman recently addressed the potential introduction of ads in ChatGPT during the launch of their official podcast. He noted that while OpenAI has not yet implemented advertising, he is not opposed to it, citing positive examples from platforms like Instagram. However, he acknowledged the challenges of integrating ads effectively. OpenAI has enjoyed significant funding, including $40 billion recently raised, reducing immediate reliance on ad revenue, but operational costs for ChatGPT exceed $3 to $4 billion annually. As the demand for monetization grows, especially with a projected $12.7 billion revenue for 2025, the possibility of ads appears more viable. Altman previously described advertising as a “last resort,” but his stance has evolved to one of openness towards tasteful ad integration. As AI companies explore monetization strategies, the infrastructure for ads in ChatGPT seems to be developing. However, specifics remain undisclosed for now.
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Sam Altman Embraces Advertising in ChatGPT, Calls Instagram Ads ‘Pretty Cool’
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