Unlocking Knowledge: Essential Tips, Guides, and Resources for Students on Social Media, AI, Sponsored Ads, and Scams

In 2025, deceptive game apps targeting Indian users have surged, utilizing deepfaked or AI-generated videos of celebrities like Shah Rukh Khan and Virat Kohli to falsely endorse apps promising easy earnings. These ads exploit public trust, manipulating social proof and algorithmic loopholes on Meta platforms (Instagram and Facebook). The tactics include using public figures’ images without consent, manipulating positive comments while hiding complaints, and employing AI-generated ads that evade moderation. Victims—often elderly, homemakers, and students—face significant losses, being misled into investing more to access supposed earnings. Despite existing policies, Meta’s ad moderation is weak, especially in regional languages, allowing these scams to persist. Legal action from celebrities is limited, and Meta often reacts only to mass reporting. To combat this, users are advised to report suspicious ads and raise community awareness. The investigation reveals a troubling scam ecosystem blending AI deepfakes and unregulated ad practices.

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