OpenAI CEO Sam Altman Hints at Upcoming ChatGPT Advertisements

OpenAI CEO Sam Altman has indicated a cautious openness to the idea of introducing advertising within ChatGPT, acknowledging it as a consideration amid growing financial pressures. In a podcast interview, he expressed no current plans for ads but noted the potential, citing positive experiences with ads on platforms like Instagram. His tone marks a shift from previous statements, where he referred to advertising as a “last resort.” OpenAI faces significant operational costs, spending $3 to $4 billion annually, while projecting $12.7 billion in revenue for 2025, raising the urgency for new monetization strategies. Altman emphasized the importance of maintaining user trust, opposing the idea of altering ChatGPT responses based on ad sponsorship. He proposed alternatives like affiliate links or discreet placements outside core interactions. As competitors explore advertising in AI, OpenAI is measured in its approach, keeping options open for the future while prioritizing user experience.

Source link