Monday, January 19, 2026

OpenAI Unveils Advertising Strategy for ChatGPT Access

OpenAI is launching advertising experiments within ChatGPT to broaden access to its AI tools while ensuring user privacy and trust. The initiative aims to support the free version and the affordable ChatGPT Go subscription, while premium tiers like Plus and Pro will remain ad-free. Ads will be distinctly separated from responses, ensuring they won’t affect answer quality. User conversations will remain confidential, with OpenAI committing to no data sales to advertisers; users can easily disable ad personalization. Importantly, ads will not target users under 18 or appear in sensitive areas such as health and politics. OpenAI views advertising as a supplemental revenue source rather than replacing subscriptions. This diversified model seeks to maintain accessibility to advanced AI while prioritizing user trust and product integrity. For insights on AI, tech, and digital diplomacy, engage with our Diplo chatbot for more information.

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