In the fast-paced marketing landscape, companies must adapt to new technologies and consumer trends. Newsweek’s AI Impact Awards highlight organizations utilizing AI to enhance operations, with 38 winners recognized for their impactful innovations. Notably, Extreme Networks, awarded for Best Outcomes in Content Creation, uses AI tools to streamline workflows, boosting productivity by consolidating information into a conversational interface. Their AI tool saves employees significant time, enhancing customer service and establishing an AI-driven but human-focused approach. Beeby Clark + Meyler (BCM) earned accolades for their AI tool, Ventas AI, designed to optimize ad campaigns through personalized audience targeting, resulting in improved KPIs and client growth. Clinch, winning in Programmatic Marketing, introduced Flight Control Copilot, which automates campaign management, significantly increasing efficiency and freeing resources for strategic focus. These innovations illustrate the transformative potential of AI in marketing, fostering engagement and operational excellence.
AI Impact Awards 2025: Revolutionizing Marketing with Streamlined and Personalized Tools
