OpenAI is set to test advertisements within its ChatGPT chatbot for US users, marking a significant shift in its strategy. The ads will be included in the free and Go tiers of the service, introduced on the same day. CEO Fidji Simo assures that these ads won’t impact ChatGPT’s product recommendations or user data privacy. The ads will be displayed at the bottom of the chat feed, clearly distinguished from organic content. This initiative is still in testing phases and won’t be a nationwide rollout just yet. Meanwhile, the BBC plans a content deal with YouTube to produce programs aimed at combating misinformation, a notable shift as it traditionally avoids ad revenue. Additionally, the marketing landscape continues evolving, with practices like principal-based buying and integrated marketing functions becoming the new norm. Agencies seek added value, while media companies adapt to shifting business models. For updates, share your thoughts at tips@adexchanger.com.
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