Thursday, January 22, 2026

Google Pledges Ad-Free Experience in Gemini—For the Time Being

A week after OpenAI announced plans to test ads in ChatGPT, Google assured it would not include ads in its Gemini AI platform anytime soon. During the World Economic Forum, Google DeepMind CEO Demis Hassabis stated that there are no current plans for advertising in Gemini, contrasting OpenAI CEO Sam Altman’s comments about ads as a last-resort business model. Google’s established revenue streams from Search and YouTube allow it to maintain a delay in monetizing Gemini, as ChatGPT faces a financial imperative to generate income. Recent developments include Google’s Nano Banana image editing model gaining popularity and a partnership with Apple for Siri integration, while ChatGPT experienced a 6% dip in users. OpenAI’s focus on maximizing revenue from its existing user base contrasts with Google’s strategy to grow organically, suggesting Google may soon become a strong contender in the AI space if it continues to integrate its technology user-friendly ways.

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